Thursday, April 2, 2009

Experts in the Industry: Alexis Neely (64 of 45)

It's funny, the first time I connected with Alexis Neely was on Twitter. I saw her talking about Burning Man -- something I've always wanted to attend -- so I couldn't resist reaching out to her. Not only was she incredibly helpful but it gave me a great opportunity to learn more about the professional side of her life. [Hint: she is a family financial & legal expert on TV and author of Wear Clean Underwear].

One other thing I like about Alexis (there are lots of reasons btw) is our mutual appreciation for what my friend, Melanie Notkin, is doing with her business. With that as a backdrop, here are Alexis' answers:

In one sentence, please describe what you do and why you’re good at it.
Not sure I can explain what I do in one sentence! I transform lawyers from ordinary lawyers into Personal Family Lawyers who become the trusted advisor and build lifetime relationships with their clients and I coach business owners to build multiple streams of revenue into their core business.

How did you get into the world of online community, social media or social marketing?
I've been online since AOL and IRC (is that what it was called?) I love technology and being able to connect with millions of people from my living room.

If you had $10 million to invest in one company and one company only based on their use of “social,” which company would it be and why?
It would have to be Savvy Auntie. Melanie Notkin knows her stuff and is leveraging social to the hilt to build a huge community around being an aunt!

Which business leader, politician or public figure do you most respect?
I most respect Richard Branson because he goes for it all the time in multiple businesses that on their face are unconnected. I love that.

Would you join a toothpaste community? Why?
Probably not. I don't feel like I need another community. I'm already feeling guilty re my neglect of the communities I do have.

Freeform – here’s where you can riff on anyone or anything – good or bad. Or just share a pearl of wisdom.
When people say you can't, let that be more fuel for the fire of your dreams.


  1. Wow! Thanks, Alexis - and thanks Aaron. I'm so incredibly humbled by what you said. But really - look at you, Alexis! We also met on Twitter, and finally in person at Blogher last summer, and now look at you! I keep using YOU as an example of how to create influence through a defined niche. You rock it, girlfriend. And you kinda rock it too, Aaron.

  2. Melanie - you deserve it. You are awesome.