Friday, September 11, 2009

Q-n-D Recap: Kodak's Tom Hoehn and Why Plurk Sucks


That's right, this was the 14th Quick-n-Dirty podcast that Jennifer Leggio and I have co-hosted. I guess you could say that we've moved beyond our "pilot" phase and into the real world of podcasting. To that end, we have some exciting things to note:

  1. Jennifer is now doing her recaps on her Feeds blog over at ZDNet. That's not to say that "Stroutmeister" or "Mediaphyter" aren't kick ass blogs... it just means that we don't have anywhere near the pull that ZDNet does. This is a good thing.
  2. Our show has been selected as a "featured" podcast on BlogTalkRadio. I don't know how many shows BTR does this with but let's just assume it's a good thing.
So onto the recap from this week's show...
  • Featured Social Network: Plurk - first up, we did some trash talking about this "Twitter wannabe." Jennifer and I both joined late in 2008 but found very little value, especially when you compare it to Twitter. Jennifer and I remembered that friend, Mack Collier, was a heavy user back in the day (we won't hold that against him). We also found out that regular listener, Deb Robison, still uses Plurk. She likes the threaded conversations. To that end, Deb and I have agreed to do a joint "point / counterpoint" post. Stay tuned for that one.
  • Special Guest: Kodak's Director of Interactive and Convergence Media, Tom Hoehn, joined us for an extended session during the show. Our conversation focused on the way Kodak is tapping into the power of social to revolutionize one of the oldest public companies in the country. In particular, Tom talked about how Kodak CMO, Jeffrey Hayzlett and lead blogger/twitterer, Jenny Cisney, are helping him push forward with a social agenda, not just for the benefit of Kodak's customers but for their business partners as well. In fact, Tom was able to point us to their AWESOME new booklet of social media tips that Jeffrey, Tom and Jenny put together (definitely a MUST read). For additional background, see our aforementioned friend, Mack's, interview of Tom.
  • Featured Tweeter: Adam Cohen. Partner at interactive agency, Rosetta, Adam was one of the first 25 people I followed on Twitter (as I close in on 9,000 people I follow, that should tell you something). The reason Jen and I chose him as our "feature" was his blend of being helpful, funny and continually able to deliver great content. Viva la Adam!
  • Point / Counterpoint: To retweet or not retweet, that is the question... okay, so we didn't get all "Shakespeare" about this one but we did agree that some retweeting is okay, as long as you don't overdo it AND you add a little color commentary about why you are passing that info along. I personally like retweeting because I think if people are using me as a filter, they can see what types of blogs, videos, articles and podcasts I like. Jennifer was 1/2 sold on this.
Onto next week's show. Our featured guest will be Intel's, Michael Brito. Be sure to tune in. We'll also be giving away a pass to the upcoming Inbound Marketing Summit in Boston. Oh, and be on the lookout for Jennifer's interview on -- it should be coming out next week!
To listen to the show, you can either click play on the BlogTalkRadio icon on my blog or head on over to BlogTalkRadio (we're also on iTunes).

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