Useful information on how to add "social"and location based services into your marketing mix with measurable results. Oh yeah, I'll also talk about new things I'm learning too.
Great topic. My $0.02 is that in any social environment people behave differently as they engage with more people.
Think of arriving at a party early, when only a handful of people are there. You greet everyone and stand or sit in a circle, with everyone participating.
As the party picks up you can't engage the entire group anymore. The party breaks into smaller groups focused around interests, personalities and/or geographies (kitchen crowd vs back porch crowd). You actively interact with a small group while conversation from the larger group washes over you.
For me, tools like Tweetdeck that enable grouping add value by letting me make that decision consciously.
Russ - GREAT comment. I normally compare Twitter and other SocNets to a cocktail party so I really like your comparison here. Also, I'm a huge fan of Tweetdeck and should have mentioned that in my uttercast. THanks for keeping me honest!
Great topic. My $0.02 is that in any social environment people behave differently as they engage with more people.
ReplyDeleteThink of arriving at a party early, when only a handful of people are there. You greet everyone and stand or sit in a circle, with everyone participating.
As the party picks up you can't engage the entire group anymore. The party breaks into smaller groups focused around interests, personalities and/or geographies (kitchen crowd vs back porch crowd). You actively interact with a small group while conversation from the larger group washes over you.
For me, tools like Tweetdeck that enable grouping add value by letting me make that decision consciously.
Russ - GREAT comment. I normally compare Twitter and other SocNets to a cocktail party so I really like your comparison here. Also, I'm a huge fan of Tweetdeck and should have mentioned that in my uttercast. THanks for keeping me honest!
ReplyDelete