Thursday, February 19, 2009

Experts in the Industry: Warren Sukernek (24 of 45)

In the world of social media, I have friends and then I have "Friends." Warren Sukernek - Director of Content Marketing, Radian6, falls into that second camp in a big way. I can't remember how we first connected but it was on Twitter early last spring. Since then, we've chatted regularly via e-mail, direct message, phone and in person at one of Mzinga's semi-famous BBQs last summer (picture below). Oh yeah, he's also a contributor to our group Red Sox blog which makes for a good time during the season.

But enough about us... let's get onto the questions:

In one sentence, please describe what you do and why you're good at it.
I'm an online marketer, focused on establishing relationships with customers that are measurable and achieve results. Because the response is measureable, the results tell me when I'm good or sometimes, not. Hopefully, more often, they are good.

How did you get into the world of online community, social media or social marketing?
 I got into social media because I found it a very effective way to meet, network and learn from  business leaders, authors, and people with common interests beyond borders.

If you had $10 million to invest in one company and one company only based on their use of "social," which company would it be and why?
It would have to be Twitter.  The growth has been phenomenal, even without a public business plan.  There is still a lot of upside as few companies have yet to capitalize on its ability to listen to customers, engage, and meet their needs.  Probably no surprise since no only am I a big user and fan, but I also write the Twittermaven blog

Which business leader, politician or public figure do you most respect?
 Obviously, the popular choice is President Obama.  But Warren Buffett is a business leader that is pretty inspiring. Sustainable longterm success and always having the conviction to do the right thing, even if it is against conventional wisdom.

As we discussed on that excellent blog post you wrote a few months ago, we don't have passion for many commodities like toothpaste, ball bearings, or drain cleaner.  However, there is a lot of passion for how the products make us feel or what they do for us. So for a community focused on laughter and smiles sponsored by a toothpaste company, I'm in.

Freeform – here's where you can riff on anyone or anything – good or bad. Or just share a pearl of wisdom.
I get to write on Aaron Strout's blog on any topic I want? Then you know it's got to be about sports and the Red Sox.  I can't believe that pitchers and catchers are reporting in just a few weeks! That makes up for another dismal year from the same old Jets.  Anyway, the Sox seem to be well-constructed this year. Even with weak catching, I am convinced that we will beat the Yankees and Rays to win the World Series in 2009.  And in social media fantasy baseball, I am going to avenge my loss to Jaffe last year and crush him.

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