Wednesday, January 21, 2009

Aaron Strout's Bio

Aaron is the chief marketing officer at Austin-based social media agency, Powered Inc. At Powered, Aaron not only focuses on the day to day marketing activities but also provides a social voice for the company. In this role, Aaron continues with his speaking, blogging (recently syndicated on, podcasting and social networking activities with an eye toward creating awareness and lead generation for the company.

Prior to joining Powered, Aaron was the Vice President of Social Media at  Mzinga, a Boston-based provider of online communities for businesses. In his role, Aaron focused on tapping into the power of social media for business. In addition to his knowledge of the interactive and new media landscape, Aaron has more than 17 years of online marketing and advertising experience, with a strong background in integrated and online marketing.

Before joining Mzinga, Aaron worked at  Fidelity Investments in their retail division, with a focus on online and acquisition marketing. Aaron's work at Fidelity revolved around Web strategy and marketing, as well as the development of interactive and print campaigns, including direct mail, e-mail, online ads, and event marketing.

Aaron is also a founding member and former president of ( BIMA) and a member and former board member of the Massachusetts Innovation and Technology Exchange (MITX). Aaron is also on the advisory board member of the prestigious Social Media Club.

Last but not least, Aaron and his podcast partner, Kyle Flaherty, host a weekly podcast called the Quick-n-Dirty every week on Thursday at 3 PM ET.

You can reach Aaron via e-mail at stroutmeister AT gmail DOT com.

Speaking Events:


  • Wine Industry Technology Symposium, July 13-14, Napa, CAAchieving ROI through SMO and Location Based Marketing
  • Boston Social Media Breakfast, May 6, 2010, Boston, MA
  • Social Media Strategies and Community 2.0 Conference, May 3-5, Boston, MA
  • SXSW: March 12, 2010 Austin, TX

Aaron’s Areas of Expertise
  • Location-based Services/Marketing
  • Social Media Marketing
  • The New Agency: Picking the Right Partner to Support your Social Media Efforts
  • Social Media for Business
  • Enterprise Twitter Strategies
  • Location-based Services for Business
  • Building Business Communities
  • Blogging/podcasting Best Practices


  1. Aaron, congratulations on the speaking engagement, that's really great.

  2. Thanks John. I was tickled to death to be asked to speak at AMA's Mplanet event. I'm here now and there is a great group of attendees and speakers.