A good friend who is much smarter than me gracefully hinted at me moving the meat of my news further up. So I've created a few bullets at the top of the post for those of you that like to skim.
The News
- After 2 1/2 years, I'm leaving Powered/Dachis and headed to head up mobile/location based marketing and social strategy at WCG, a global agency offering integrated creative, interactive and marketing communications services to clients in healthcare, consumer products and technology.
- As you'll read below, I have nothing but mad respect for Jeff, Peter, Kate, Natanya and all my former teammates at Powered/Dachis. But this opportunity was too good to pass up.
- For any of you that don't know, I'm writing a book on location based marketing w/ Mike Schneider - more on that later.
- The full press release and a short video I did with my new friend and colleague, Paul Dyer, can be found here.
