Quick-n-dirty Podcast Recap 19: Live from BlogWorld Expo

Wow! What an amazing last few days it's been at Blog World Expo. It was tough to have to leave before the festivities were over but I enjoyed a whirlwind of great panels, content and podcasts while I was here in Vegas at one of the top 2-3 most important social conferences in the country.

As you can guess, one of the podcasts I got to do was with my pal and co-host of the Quick-n-Dirty show, Jennifer Leggio. The beauty of this episode was that Jennifer and I got to do the show live from the expo floor of Blog World. Even better, we were able to grab PR/social studs, Doug Haslam* of SHIFT and Steve Rubel, of Edelman and Micropersuasion blog fame.

*note: do I need to disclose that Doug works for my company, Powered Inc. in a PR capacity -- after all, we're paying him vs. the other way around? No? Good, I didn't think so. Just checkin'.

Rather than doing our regular format of:

1. Social network
2. Guest/case study
3. Featured twitterer of the week
4. Point/counterpoint

we went freestyle and discussed Jen's and my panels at the show. Highlights included:

• A recap of the fact that we both agreed that her "sponsored content" panel could have been a seminal discussion but instead just ended up being really good (not a bad thing). Part of the problem was that Jeremiah Owyang, formerly of Forrester and now at Altimeter Group worked hard to *protect* the panelists. While this was likely the right thing to do, it did prevent some of the sparks from flying that the crowd really wanted to see. For what it's worth, Jeremiah and I discussed this over drinks the night before so don't think I'm talkin' behind his back. ;)
• Jen's review of her featured morning session about not letting the bad guys "Jack your brand." This connected more with Jen's security roots (day job) vs. her ZDNet blog (spare time) focused on social business. I suspect that Jen will do a recap on her blog but what I really liked was that she allowed audience members to come up and co-present with her reinforcing her "social" side.
• We also did a quick review of my morning panel on "Gaming Twitter" and why it's not a good idea. To get details, head over to hashtag #twitgame as several of us in the room (myself included) live tweeted this event and caught a majority of the salient points on Twitter. For what it's worth, I was blown away but the smarts of fellow co-panelists Reem Abeidoh, Lucretia Pruitt, Micah Baldwin and Jesse Stay.

As I mentioned earlier, we did stray from our normal show format. However, we were able to bring some fresh insight to the podcast via our special guests. The fun part was that due to our limit of two headsets, Jen interviewed Doug Haslam and I interviewed Steve Rubel. I strongly encourage you to listen to this part of the show [about 20-25 minutes in] but here is the gist of what we discussed:

• Jennifer and Doug talked about the fact that PR wasn't dead but *evolved*. PR firms that weren't doing it right risked becoming irrelevant. As a client of SHIFT's (there goes that disclosure again), I can tell you that he and his team definitely get it. There was one other topic that they covered but because I couldn't hear them real-time, I'll need to go back and listen to [FILL IN THE BLANK].
• Steve and I rehashed his panel yesterday on life streaming [recap on my blog here]. In particular, I asked Steve how easy it was (knowing the answer was, "not very) to take clients form "you should be doing social" to focusing on his three pillars of "create spoke and hub content/destinations, become ubiquitous/ searchable and be sure to diversify." We also touched on whether or not it was a good idea to turn off comments on Youtube.

All in all, Jen and I were probably a little less scripted and buttoned up than usual but it was a hell of a lot of fun. To that end, a great big hat tip to Deb Robison for being the sole active chat room attendee. She rocks!

For past recaps of the show, you can always bounce back and forth between Jen's and my blogs. And of course, you can always catch an archived version of the show here or over on iTunes.

The Best of Quick-n-Dirty

As you probably know by now, I do a weekly podcast with my friend and co-host, Jennifer Leggio called the Quick-n-Dirty show. If you don't know the genesis of this series, you can get the back story here.

We've been at it for eleven

weeks now and so far, I think we've done a good job evolving the show, creating chemistry and devloping a great group of followers like, ahem... Kyle Flaherty (who was kind enough to stand in as a guest host for us in week eight). We're always looking to improve though so if you have suggestions, please put them in the comments.

So what's with the "Best Of" focus after only eleven weeks on the job. Kind of like a

successful NBC pilot where you just get hooked and then all of a sudden, bam, they

revert to re-runs. Well, we're not quite that bad but Jen and I were both travelling this

week so we thought it might be helpful to take a week off, gather our thoughts and gear up for another eleven week run. To that end, why not do a quick recap of what we've covered and include a few "best of"moments. If you have a favorite moment, don't be shy.

By the way, If you want to read

recaps of all eleven, they are here... 1, 2, 3, 4, 5, 6, 7, 8, 9 ,10 11.

Now onto the highlights:

• On our eleven shows, we've covered ten social networks. We try and cover one every week but accidentally skipped Glue during week two so it got bumped to week three. Here are they are in order of appearance - FourSquare, Glue, Blip.fm, Daily Mile, Loopt, 12 Seconds, Shelfari, Friendfeed and Aardvark. A quick heads up on the fact that we will have have Friendfeed (now part of Facebook) co-founder, Paul Bucheit, on the show next Thursday. Scobleizer take note!
• One of the other regular parts of our shows is our featured "Tweet" or exec/person that we think is worth a follow. So far, we've covered CISCO CTO, Padmashree Warrior, Nancy Duarte, CEO of Duarte Designs, Kodak CMO, Jeffrey Hayzlett, BIDH CIO, John Halamka, Technically Women (comprised of a group of very smart ladies), Cluetrain author, Doc Searls, Dr. Ogan Gurel, Red Sox tv color announcer, Jerry Remy, former Yahoo, Ryan Kuder, principal at The Community Roundtable, Rachel Happe and last but not least, tweeting couple Terre & John Pruitt.
• My favorite part of our show are our guests. So far, we've had a number of great ones including Michael Feferman of C3 and Rick Calvert of Blog World but in particular, Jen and I agreed that our two favorites have been Greg Matthews of Humana and Bert DuMars of Newell Rubbermaid. Not only did both impart some major pearls of wisdom about how their companies were tapping into the power of community and social media, but Greg and Bert also showed a great sense of humor. You can bet that they will both be asked back sometime in the near future. I guess I should mention Pandora CEO, Tim Westegren too 'cause he was pretty awesome.
• The reason we originally started our podcast show was as a result of a disagreement Jennifer and I had over the value of celebrities like Oprah and Ashton Kutcher joining Twitter. Since then, we've had eleven opportunities to "agree to disagree." To be honest, Jennifer and I actually agree quite a lot of the time so many times, we end up flipping a coin to see who is going to take the counterpoint of a particular topic. This is pretty fun -- kind of like debate club if you think about it. In our next batch of shows, I'm goign to have to work harder to find topics that push Jennifer's buttons. ;)

Am I missing your favorite moment? If so, be sure to either call into next week's show (we're now taking 1-2 live callers per show) or let us know in the comments below. In the meantime, keep it quick-n-dirty!

New Podcast Show with Jennifer Leggio aka Mediaphyter

What do you get when you combine a year plus Twitter relationship, numerous collaborative efforts including a social media charity auction, guest blog posts and losts of link love with a dinner argument over the merit of celebrities joining Twitter? A weekly podcast show with a good friend and kindred spirit, that's what. Yup, in a couple of weeks (shooting for June 4), Jennifer Leggio aka @Mediaphyter and I are kicking off a weekly podcast show.

The working title of our show is, "Quick 'n Dirty Social Media." Here's the tenative format we've discussed:

• Case study (alternate B2B/B2C)
• Featured guest
• Opposing viewpoints based on the week's hot post/topic
• Review of a social network du jour (think FourSquare, Plurk, Tripit)
• Discuss a new exec that is blogging or twittering
• Challenge

Because we'll be kicking our podcast off in three Thursdays (6:00 PM ET/3:00 PM PT), we still have time for your feedback. Are we missing something important? Are we trying to cover too much? You can either weigh in here or on the show itself (yup, we'll be broadcasting live). I don't know about you but I'm excited!

URL for the BlogTalkRadio page is coming SOON.