Adverve: My Recent Guest Appearance

Last week, social media smarties, Bill Green and Angela Natividad, were kind enough to have me on their weekly podcast, Adverve. I have listened to the show a few times before and love Bill and Angela's wit and insight. This show was no different as we talked about:

• agencies of the future
• privacy
• how a particular well-known church might use social media

I have to say, the topic about church and social media was one of the most interesting / thought provoking I've ever discussed. Kudos to Angela for pushing me to really think that one through. If you have a chance, please give the show a listen. You can weigh in on my blog or the Adverve blog (or both if you are REALLY feeling motivated).

Enjoy!

Tiny Bubbles, Beancast Style

Sunday night, I had the privilege of participating in Bob Knorpp's BeanCast show for the third time. This go around, I joined big thinkers, Joe Jaffe, president and chief disruptor at Crayon, Bill Green, owner of Make the Logo Bigger and Adverve and Matt McDermott, assistant creative director at, Renegade.



During the show, we covered a lot of ground (Bob demands a lot of his guests):

• Google's realtime search - namely, will it make a difference and will marketers care?
• Astroturfing - why it's a bad idea.
• Method's "bubble" ad - should they have pulled it?
• Augmented reality - does it have legs?
• Abbey Klaassen - do we agree or disagree with Abbey's assertion that advertisers are missing the boat on doing more around Super Bowl ads.

Great show. I highly recommend that you check it out here (mp3), here (show notes) or here (iTunes).