Slides from my Presentation at Driving Sales Exec Summit

Today I had the privilege of speaking in front of 150 VERY smart folks from the automotive industry at an event called the DrivingSales Executive Summit. Many work in large auto dealerships and have started using social media in a number of innovative ways. Equally exciting was the opportunity to meet folks like JD Rucker, Eric Miltsch, Gary May and Jared Hamilton to name a few. Oh yeah, some dude named Chris Brogan also showed up to speak. I was like, "whatever."

Driving Sales Exec Summit - Using Social to Drive Business

View more presentations from Aaron Strout.

To see the Twitter back channel from the event, head over here.

Hat tip to Sylvia Marino and Kyle Flaherty for helping supply some of the case study content.

Auto Industry's Use of Social Webcast Trended!

The other day, I did a webcast with some big brained folks like Scott Monty (@scottmonty) of Ford, Christopher Barger (@cbarger) of GM and Sylvia Marino (@sylmarino) of Edmunds. The focus was how the auto industry is using "social" to innovative and fight off the general perception that they are stodgy and unresponsive.

You can listen to the webcast here  or see the Twitter activity from the event, here.

What thrilled me the most was that the webcast actually trended (code for "it was one of the most talked about things on Twitter for the hour that it was running"). W00t!

Can Social Marketing Save the Auto Industry?

These are tumultuous times for the auto industry - dealers and suppliers are closing up shop, vehicle production is being cut, entire product lines are being eliminated and public scrutiny is at an all time high. With consumer demand rapidly falling, automakers are facing their worst sales figures in decades and rather than throw up their hands in hopelessness,

innovators like Ford and GM are tapping into the power of “social” to deepend conversations with their customers, increase loyalty and improve overall customer retention.

So come join experts Scott Monty of Ford, Sylvia Marino of Edmunds.com and Christopher Barger of GM on Monday, February 9th, as they discuss the impact social marketing has had on their respective companies and share lessons learned that you can apply to your business.

Here’s the bonus. Leave your questions in the comments below. I promise to ask the first five (granted they aren’t obscene) with attribution to you and your organization.

Listen to the webinar here (registration required).

Cross-posted from The Engaged Consumer
Photo courtesy ultimatecarblogs.blogs.com