Showing posts with label TRA. Show all posts
Showing posts with label TRA. Show all posts

Thursday, March 26, 2009

Social Marketing: This ROI is Too Good to be True

Yesterday, Powered hosted a webcast titled "Social Marketing: This ROI is Too Good to be True (archive coming shortly). The presentation consisted of 20+ slides focused on:
  • Branded Online Community Measurement - Kathy Warren, Powered
  • Results of the 2008 ROI Benchmark Study for Social Marketing Programs - Bill Harvey, TRA
  • Social Media: Why it Makes Sense and How I Prove it to Myself - Brian Halligan, Hubspot

An archive of this webcast will be available shortly.

Cross-posted on http://blog.powered.com