Friday, June 19, 2009

Quick-n-dirty Social Media Podcast: Episode 3 Recap

The third episode of Quick’n'Dirty Social Media Podcast (#qnd) was a little smoother than episodes one and two. For starters, I remembered to set the length of the show for 45 minutes vs. 15 so all the listeners could follow along for the duration. I was also able to play our new bumper music, Bring Back the Bass, at least at the tail end of the show (thanks to Brett Petersel for providing). Next week, I promised co-host, Jennifer Leggio, that our show would go off without a hitch... we'll just have to see!

If you missed this week's show, here’s what we discussed:
  1. Featured Social Network: Glue. They are doing some very cool things with social browsing. They also just released a press release that said that they are exposing some of their APIs so that developers can use Glue's functionality in their sites. Jen and I both like what Glue is doing a lot and will continue to keep my eye on them.
  2. Case Study: This week's focus was all about the small business. Ever see one of those mobile food carts floating around the city? Yeah, the ones that sell bagels or tacos or sausages? Well guess what. They are starting to use Twitter and the results are paying off. In regard to Korean BBQ purveyor, Kogi, Kate Krader, restaurant editor for Food & Wine magazine says in the background article "That [Kogi's recognizable brand name is] 90 percent thanks to Twitter."
  3. Special Guest: Mike Murray, CSIO of Foreground Security was kind enough to join us to discuss true social engineering in social networking / social media. Pretty powerful stuff. If you weren't a little wary about who you "friend" in the socialsphere before, you might be after listening to Mike speak.
  4. Executive on Twitter: Jeffrey Hayzlett, CMO of Kodak. I had the pleasure of meeting Jeffrey and hearing him speak at this week's 140 Character Conference. I was pleased to see that he was as funny and genuine in real life as he was on Twitter. Definitely worth the follow.
  5. Point / Counterpoint: This week was a little less of a "square off" and more of a recap of Jeff Pulver's recent 140 Character Conference. If you weren't lucky enough to attend, the videos from the event are up. I loved the conference and while Jen didn't exactly disagree with me, she decided that conference producers need to be careful to focus less on the tools and more on the goals of we business folk (think "lead gen" vs. "e-mail marketing" for instance). I agreed but my take was that we needed to ratchet it up a notch and apply that thinking to all social media events, not just those focused on Twitter.
  6. Special Bonus: one of our listeners encouraged us to talk a little about Twitter and it's role in the latest Iranian elections. We didn't have much time to cover such an important topic but did manage to spend a couple of minutes opining on the subject.
Jennifer and I are in the process of working on next week's show but we promise it won't dissapoint. At a minimum, Jennifer has a special announcement that should get folks excited. If I say more than that, Jen may disown me as a co-host.

What, this recap wasn't enough? Well go and listen live or download archived podcasts here.

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